Fuse Enters Esports Arena with an Exclusive ESL One Music Sponsorship; Announces Powerhouse Duo Krewella to Headline October 1-2 Tournament
Fuse Coverage to Include Half-Hour Special and News Segments Featuring Celebrities, Fans and Players
LOS ANGELES and NEW YORK – September 23 – Fuse (www.fuse.tv), a national television network for the fast-growing, Latino and multicultural 18-34 audience, today announced it has entered the esports arena as the exclusive music sponsor for ESL One New York 2016, one of the world’s largest Counter-Strike: Global Offensive tournaments, set for October 1-2at Barclays Center in Brooklyn, NY. As part of this sponsorship deal with ESL, the worlds largest esports company, Fuse will present powerhouse duo Krewella to close out the event with a high-octane performance in front of thousands of gaming fans.
Marking the network’s entrance into esports, Fuse plans a no-holds barred presence at the most anticipated esports event on the East Coast with comprehensive coverage across all platforms including Fuse, Fuse.tv, the Fuse TV app and @Fuse on all social channels. With teams on site to capture the excitement as it unfolds in all four corners of the Barclays Center, Fuse will offer event coverage throughout the weekend featuring exclusive video interviews with the titans of esports, and the artists and high-profile gaming “rock stars” who regularly appear at the event, as well as up-to-the-minute reporting from various floor correspondents.
Fuse will also produce and premiere an esports themed special coming out of ESL One with more details to be announced soon.
“This partnership is an incredible opportunity for Fuse to enter the esports arena and connect with players and fans, and to bring our audience a glimpse into a sport that is growing exponentially in popularity,” said Fuse Media President & CEO Michael Schwimmer. “Gaming culture resonates deeply with our core multicultural, millennial audience, and ESL One New York 2016 is the perfect entry point for us as we enter this space.”
“Coming to an ESL event is coming to see more than just a fantastic esports competition. We’ve always been committed to making the fan experience onsite a memorable one, and by adding various festival elements and multiple player-fan interaction points, we’re catering to those who want more than just to watch the games. Adding a live music performance to ESL One New York this year is another milestone on ESL’s road to deliver legendary esports moments,” said Steven Roberts, Executive Chairman at ESL.
As part of the sponsorship, ESL One attendees will be treated to a promo video clip of the Fuse original docu-series Clash of the Corps – an inside look at the competitive world of Drum Corps International – which premieres October 5.
EDM sisters and Billboard charters Jahan Yousaf and Yasmine Yousaf of Krewella will take the main stage Sunday to close out the weekend event. The pair is known for their electrifying performances and mastery of various dance music subgenres that include dubstep, hardstyle, progressive house and more.
ESL One New York 2016 features the world’s top eight Counter-Strike: Global Offensive teams in a US $250,000 tournament, and local and international Street Fighter V players in a US $75,000 event. The tournament is produced by ESL, the world’s largest esports company and a part of the international digital entertainment group MTG.
ESL, a part of the international digital entertainment group MTG, is the world’s largest esports company, leading the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL National Championships and other top tier stadium-size events, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and television production, fully catering to the needs of the esports ecosystem. With offices in North America, Germany, Russia, France, Poland, Spain, China, and partners in many other countries, it has a truly global footprint
About Fuse Media
Fuse Media is an independently owned multiplatform media company reflecting the wide-ranging tastes and attitudes of the fast-growing, Latino and multicultural 18-34 audience. The company reaches consumers directly via two cable networks, Fuse and FM, and video-on-demand (VOD), online, mobile, social media and live events. Fuse network is currently available in approximately 70 million households and FM reaches over 43 million households.
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The Lippin Group – Fuse Media
The Lipping Group for Fuse Media