FUSE MEDIA AND NTWRK JOIN FORCES IN COMMERCE-DRIVEN CONTENT PARTNERSHIP & ADVERTISING PACT
Alliance Kicks off with Vaunted Hoodie Offer via Dec. 13 Episode of Fuse’s ‘Bust It Open’
LOS ANGELES, DECEMBER 13, 2019 ̶ Fuse Media, a cross-platform entertainment media brand for the multicultural millennial and GenZ audience, and NTWRK, a leading youth culture e-commerce and content platform, have today jointly announced an e-commerce revenue-sharing, cross-promotional and advertising partnership. Through this alliance, the two companies will offer viewers of Fuse’s original linear and digital content a first look at NTWRK’s exclusive product launches, which will then become available for purchase on the NTWRK app, with revenue being split between the two companies.
The partnership will launch today (Friday, December 13) when a TALENTLESS + Keith Haring Heart Hoodie is featured in an episode of the Fuse original digital series Bust It Open spotlighting rapper Tory Lanez. Fuse will exclusively unveil the hoodie which will be available for purchase on the NTWRK app on Sunday, December 15th at 6PM/ET. NTWRK and Fuse will jointly promote tune in for Bust It Open and offer Fuse viewers a chance to win or buy the coveted hoodie.
“We’re thrilled to be partnering with NTWRK to offer our viewers an innovative and fun way to interact with Fuse content,” said Fuse Media SVP Digital Strategy & Operations Patrick Courtney. “Bust It Open is just the beginning of what we can do to create shoppable experiences for our most popular digital and linear content brands.” He also noted that another aspect of the revenue-sharing partnership between Fuse and NTWRK will see the companies going out to market with joint sponsorship opportunities to third parties.
“We are excited to partner with Fuse on this project—making linear shoppable and expanding the NTWRK brand into the linear space. Through this collaboration and highly exclusive merchandise we add value to consumers and marketers in digital, social and TV video commerce—a true innovation in first and second screen entertainment and commerce experience,” said Cornell Brown, SVP Of Content at NTWRK.
The deal creates a unique opportunity to tap into the complementary audiences of Fuse Media and NTWRK. For example, Fuse’s audience is one of the most multicultural on cable, as well as one of the youngest. It has successfully reached these viewers by leaning into their passion for streetwear, entrepreneurship, and music-influenced culture. NTWRK has pioneered “Shopping at the Speed of Culture,” while providing consumers with an elevated customer experience.
About Fuse Media
Fuse Media is a cross-platform entertainment media brand serving multicultural millennial and GenZ audiences. The company’s platforms include the Fuse and FM (Fuse Music) linear and video-on-demand (VOD) channels; Fuse Digital; OTT channels and programming apps; and live events. For photos and additional assets, please visit fusepress.tv. Connect with Fuse at fuse.tv or on Instagram (@fusetv), YouTube (youtube.com/fuse), Twitter (@fusetv), and Facebook (facebook.com/fusetv).
NTWRK’s unparalleled access to content hosted by the biggest names in pop culture, has made the platform unlike anything else in the marketplace, merging together the partnership of the best brands and talents. Touted as the next wave of video commerce, NTWRK’s first phase has been a collection of shopping content from some of the most highly sought-after brands and personalities driving youth culture and will continue with even more creative content and experiential one-of-a-kind experiences. Commerce Media Holdings, LLC d/b/a NTWRK launched in the fall of 2018.
For Fuse Media:
Don Ciaramella or Matt Biscuiti