FUSE MEDIA AND GENIUS PARTNER ON NEW SERIES
‘Genius x Fuse’ Set to Premiere on March 18
LOS ANGELES AND NEW YORK, FEBRUARY 19, 2020 — Fuse Media, a cross-platform entertainment media brand serving a multicultural millennial and Gen Z audience, and Genius, the leading song lyrics destination and media company that delivers music knowledge to over 100 million people monthly, have announced a partnership that will bring Genius’s popular digital content to Fuse. Genius x Fuse (10×30) will premiere on March 18.
The collaboration between Fuse and Genius brings the world’s biggest collection of song lyrics and music knowledge to linear television for the first time. The series will feature the best of Genius’s artist-centric content, including Verified, Deconstructed, and For The Record With Rob Markman, along with other existing formats that will air under the Genius x Fuse banner.
Said Fuse Media Chief Content Officer J-T Ladt, “Partnering with such a credible resonating brand like Genius allows us to continue to expand our music culture-based content offerings to our growing young audience in an impactful way.”
“Genius champions artists who are shaping today’s music culture, and our digital content spotlighting their craft and creativity resonates intensely with our online audience. We’re thrilled to partner with Fuse to bring these lyrical deep-dives to linear television, where they can reach an even broader audience of true music fans,” said Joshua Asen, Genius’s Head of TV & Film.
The partnership with Genius exemplifies Fuse’s successful strategy of leveraging both homegrown and acquired digital content and developing it into a new series for linear television. For example, Made From Scratch, which originated as a Fuse YouTube format, closed out its first season in November with its most watched telecast on linear, while Complex x Fuse—a curation of popular content from Complex’s digital network—continues to see season-to-season growth over the course of its five seasons.
In the premiere episode of Genius x Fuse airing March 18, Alicia Keys breaks down the meaning of her latest hit, “Underdog,” on Verified; 2 Chainz discusses his new label T.R.U. with Rob Markman on For The Record; and producer Hit-Boy dissects how Kendrick Lamar’s “Backseat Freestyle” was made on Deconstructed.
Genius is the world’s biggest encyclopedia of music. From its foundation in lyrics, Genius has grown to become a leading brand in music, producing popular video series like Verified, Deconstructed, Genius News, and Open Mic, and hosting career-spanning live conversations with the likes of Nicki Minaj, The-Dream, and Mariah Carey.
Genius reaches over 100 million people monthly across the globe and has over 7.5 million YouTube subscribers. It continues to power the successful “Behind the Lyrics” integration on Spotify and drives a major lyrics integration on Apple Music. Top names in music—including Billie Eilish, Cardi B, Frank Ocean, Alicia Keys, J Balvin, and Lin-Manuel Miranda—use Genius to share the stories behind their songs with the world. Visit Genius.com and connect with Genius on YouTube (youtube.com/genius), Instagram (@genius), Twitter (@genius), Facebook (facebook.com/geiusdotcom), and TikTok (@genius).
About Fuse Media
Fuse Media is a cross-platform entertainment media brand that creates empowering, music culture-based content and experiences for a multicultural millennial and Gen Z audience. The company celebrates talent, activists and creators who break boundaries, celebrate life and fuel hope for a world seeking unity. It does so across the following platforms: the Fuse and FM (Fuse Music) linear and video-on-demand (VOD) channels; Fuse Digital; OTT channels and programming apps; and live events. For photos and additional assets, please visit fusepress.tv. Connect with Fuse at fuse.tv or on Instagram (@fusetv), YouTube (youtube.com/fuse), Twitter (@fusetv), and Facebook (facebook.com/fusetv).