FUSE MEDIA UNVEILS ‘BE CHANGE’ – NEW CALL-TO-ACTION, PRO-SOCIAL RESPONSIBILITY INITIATIVE
Aims to Educate, Inform and Empower Company’s Unique Multicultural Millennial and Gen Z
Audience Regarding Matters they Care Most About
LOS ANGELES/NEW YORK, MARCH 30, 2020 ̶ Fuse Media, a cross-platform entertainment media brand for the multicultural millennial and GenZ audience, today announced that it is launching BeChange, a new call-to-action, social responsibility initiative that will educate, inform and empower this audience to beactively involved in driving change for a better tomorrow. Be Change will also give this audience the resources to become participants and improve their individual communities.
Be Change kicks off on Monday, March 30, with Be Change: Be Home, a series of an-air interstitials, graphics, and digital support and social media messaging aimed at keeping Fuse’s audience informed, active and mentally stimulated in their communities while remaining socially isolated during the ongoing coronavirus pandemic.
Said Fuse Media Head of Marketing Mark McIntire: “Be Change is specifically designed to encourage participation, giving our audience both the ‘why’ and the ‘where’ their involvement can make a real difference on the issues that matter most to them. Like the struggle to victory stories of artists and creators that we celebrate in our programming, Fuse is helping our audience to use their own voice and take action to drive positive change – even when the best action is to not be active, like our inaugural campaign to stay home, and be part of flattening the COVID 19 curve.”
The topics that Be Change will embrace going forward have been informed by Fuse Media’s constant conversations with its audience including quantitative studies and in-person interviews.
- Social Justice: Spotlighting issues like immigration reform, voting and disability rights;
- Mental Health: To change perceptions and conversations regarding mental health; and
- Environmental Responsibility: Informed by our audience caring deeply about the environment, mankind’s impact, and the role we can all play in fixing it.
Be Change represents an even deeper, increased focus on empowerment and social engagement by Fuse Media. The company has a significant track record of developing and producing engaging content for a young, culturally diverse audience. With the goal of serving as a catalyst for conversation, action and change, this has included the Peabody and Emmy Award-winning Fuse Docs franchise which spotlights young, idealistic, and diverse people who are celebrating their cultural heritage and identity, confronting issues, and overcoming prejudice. As well, this includes the Future History franchise honoring individuals who are currently using their voice to drive positive change and whose impact on the world will be talked about in the future.
About Fuse Media
Fuse Media is a cross-platform entertainment media brand that creates empowering, music culture-based content and experiences for a multicultural millennial and GenZ audience. The company celebrates talent, activists and creators who break boundaries, celebrate life and fuel hope for a world seeking unity. It does so across the following platforms: the Fuse and FM (Fuse Music) linear and video-on-demand (VOD) channels; Fuse Digital; OTT channels and programming apps; and live events. For photos and additional assets, please visit fusepress.tv. Connect with Fuse at fuse.tv or on Instagram (@fusetv), YouTube (youtube.com/fuse), Twitter (@fusetv), and Facebook (facebook.com/fusetv).