Forms Streaming Division, Adding Two New Brands to Its Portfolio – Fuse Backstage and Fuse Sweat

Renews Franchises that Champion Diversity, Equity and Inclusion, Launches New Small Business Initiative, and Partners with Mission-Aligned Companies IPSY, Sofar Sounds and Grand Park

Announces 2020-21 Programming Slate Including 4 New and 5 Returning Series with 6 in Development

LOS ANGELES/NEW YORK, MARCH 23, 2021 ̶ Fuse Media, entering its first upfront since becoming a Latino-owned and managed company, is providing advertisers with access to its one-of-a-kind audience as the only entertainment company focused on celebrating Blended America across all platforms. With a majority of Americans under 50 years of age living in blended households, and young, multicultural demos making up the fastest-growing segments of the U.S. population, Fuse Media is going into its upfront presentations under a banner that further defines its unique audience and position in the media landscape — Fuse: Bringing Stories to Life That Reflect and Celebrate Our Blended America.

With a focus on delivering new opportunities to reach its young, diverse audience, Fuse Media is today announcing the launch of a new streaming division. This brings together the company’s existing digital distribution, social media and OTT properties, and Fuse.tv, with all of its streaming initiatives led by CEO Miguel (Mike) Roggero and Head of Digital Patrick Courtney. Additionally, Fuse is debuting two new free ad-supported streaming television (FAST) brands this month, Fuse Backstage and Fuse Sweat, with additional brands to be added to the company’s streaming portfolio later this year:

Said Mr. Roggero, “As a Latino-owned and operated company, Fuse Media is keenly positioned to serve our audience, because unlike others, we ARE this audience. By aligning our board and management team with our content and audience, our company more than ever, fully reflects the diversity of our programming and viewers. This shift has made us one of the few minority-owned media brands in entertainment.” He added, “Because we are able to turn on a dime to take advantage of the rapidly-changing media marketplace, we have been able to expand the Fuse Media brand to everywhere audiences want to view our content, including the rapidly-growing streaming universe.”

Additionally, the company remains committed to empowering its underserved audience everywhere they consume content by continuing key multi-platform initiatives that authentically reflect our blended America, while serving as a champion of diversity, equity and inclusion (DEI). This includes the renewal of the company’s core, DEI franchises: Be Change, a year-round series of pro-social call-to-action campaigns to empower this audience; Future History (see below for more info); and Buy Small, the company’s new initiative supporting small businesses with ethnically diverse, differently abled, LGBTQ, and women owners. Through Buy Small, Fuse Media will, throughout the year, provide these businesses with free social media promotion and 30-second streaming and TV spots. Fuse has also committed to featuring women and minority-owned businesses in its original content.

Remarked Fuse Media Head of Ad Sales Fernando Romero, “Fuse continues to adapt to the rapid shifts in consumer tastes by delivering authentic, entertaining content across all screens and harnessing our creative power to impact positive change. The benefit for advertisers and agencies is that Fuse authentically connects with the diverse audience they seek to engage. Empowered by our content across all platforms, these viewers have come to embrace Fuse as an inspiring reflection of the societal changes most important to them and their families. We’ve earned their trust and in turn they trust the brands that support Fuse.”

On the branded content and events side, Fuse Media has also announced new partnerships with IPSY and Sofar Sounds, as well as a renewed partnership with Grand Park.

Fuse Media’s new and returning entertainment properties were specifically developed to continue to fuel the 16-plus year company mission of providing story-driven programming and content that entertains and empowers young, underserved, multicultural audiences and to collaborate with creative, brand and distribution partners who share this goal. By successfully targeting a diverse, millennial and Gen Z audience, Fuse’s content has received such major industry honors as Peabody and Emmy Awards, and attracts audiences that are more than 10 years younger and more diverse than its peers. The company plans on building upon this success in 2021-22 and beyond.

Fuse Media SVP of Content Marc Leonard said, “Entertainment has a unique opportunity to empower us, which is why Fuse focuses on telling stories that showcase creative self-expression, passionate entrepreneurs, and young leaders who are inspiring change. We’re celebrating our Blended America through these stories, and are excited to be extending our reach to new platforms, making meaningful connections with our audience through a slate of authentic and inclusive original content.”

In this light, the company has greenlit and renewed several originals, with more in development. See below for full descriptions of new and returning programming rolling out across Fuse Media’s streaming and TV channels in 2021-22. Details of Fuse Sweat programming will be announced shortly.



ORIGINALS IN DEVELOPMENT: (all working titles and produced by the Fuse Content Studio)

About Fuse Media
Fuse Media is a multiplatform entertainment company that brings stories to life that reflect and celebrate today’s blended America. It does this by telling stories that empower people to laugh, think, dream, do… and be. The minority-owned and managed company serves its millennial and Gen Z audience by authentically showcasing talent, activists and creators who break boundaries and fuel hope for a world seeking unity. Its portfolio of linear and on-demand streaming and television brands includes Fuse, Fuse Backstage, FM (Fuse Music), Fuse Sweat, and Fuse.TV. It also serves its audience, brands and partners through several growing OTT apps and social media channels, the Fuse Content Studio, branded content and live events.