FUSE MEDIA INTRODUCES FUSE+, A NEW PURPOSE-DRIVEN STREAMING SERVICE
Fuse+ Designed to Empower and Motivate Young Adults Through Inspiring Content and Inclusive Representation
Company Launches Sixth Brand on Apple TV and Fire TV in Beta, with Additional Devices and Exclusive Original Content Coming Later This Year
LOS ANGELES, JUNE 22, 2021 ̶ Fuse Media, a Latino-owned, multicultural focused entertainment company, has today announced the beta launch of new streaming service Fuse+. Available today on Amazon Fire TV and Apple TV, Fuse+ will have its full, official launch later this year, including on more connected TV (CTV) platforms and mobile devices, and featuring exclusive original content targeting the underserved, multicultural millennial and Gen Z audience.
Fuse+ is the company’s sixth brand – and fourth to launch this year – and is curated with purpose-driven, binge-able shows featuring new voices and colorful stories that celebrate, motivate and elevate. It will be stacked with original series, docs and films that positively shift viewers’ perspectives and unite the unique cultures that make up our blended America.
Offering exclusive content, extended versions of new series and day-and-date linear premieres, Fuse+ will be stacked with more than 500 hours of original Fuse programming, including Critic’s Choice Real TV nominee Shine True in which mentors and role models help a non-binary or trans person explore their inner identity and passions; Like, Share Dimelo, an unfiltered talk series exploring trending topics in Latinx and millennial issues; and Sex Sells which celebrates sex-focused businesses while helping to normalize the topic of sex. Other series include every episode of Big Freedia: Queen of Bounce, Big Freedia Bounces Back, T-Pain’s School of Business, and Made From Scratch (with guests including Ally Brooke, Miguel, Trippie Redd, A$AP Ferg and more), to name a few. Additionally, the Emmy, Imagen and Peabody award-winning Fuse Docs and popular Fuse Films series will be represented on Fuse+, showcasing an independent and inclusive array of filmmakers and talent in front of and behind the camera.
“As the only entertainment brand that hands the mic to our audience, Fuse+ is uniquely positioned as a brand created and curated by, and for, a young, diverse viewer that craves representation in what they stream,” said Fuse Media Fuse Media CEO, Miguel Roggero. “It is disappointing that in 2021, people of color still struggle to find enough programming that reflects their cultures and communities — especially with so many streaming options available today. As a Latino-owned entertainment company, it’s our mission to fill this void by connecting our audience with authentic content that will empower and inspire.”
The subscription video-on-demand (SVOD) service is $1.99 per month, $19.99 annually, or accessible with TV Everywhere authentication included with pay TV services. A subscription gives viewers access to exclusive original content, all Fuse Media originals as they premiere on the company’s linear channels, and the entire library of Fuse programming.
Fuse+ will also have a free tier on which fans can have access to the first episode of all Fuse originals; the company’s entire catalog of short-form original content; and Fuse Media’s three new, 24/7, free ad-supported streaming television (FAST) brands – Fuse Backstage (where artists come to play), Fuse Beat (entertainment and lifestyle that moves to the rhythm of Black culture), and Fuse Sweat (bringing back the icons who ruled and fueled the 1980s at-home fitness craze).
“We are committed to making content available wherever people choose to consume it, and with Fuse+, we are delivering on that promise,” said Fuse Media Head of Digital Patrick Courtney. “Since we created our dedicated streaming division in March, we have rolled out new brands that are already getting a great response, and announced new partnerships that have introduced the Fuse brand internationally. Today’s Beta launch of Fuse+ is our biggest streaming milestone to date, and I’m very proud of what we have built for our audience.”